Chris Jager from Book More Weddings posted some interesting statistics and trends about the modern bride and groom. Some of them are a bit obvious but others seem to be very helpful when it comes to creating an idea of what an average bride and groom are like. This can spark creative ideas about how to market to them and grab their attention. Here are some of the statistics Mr. Jager presented:
-The top four most popular months for weddings are June (the most popular) followed by August, September and then October.
-The average amount a couple spends on their honeymoon is $3,800
-99% of newly married couples will plan and take a honeymoon
-Today, people are waiting longer to get married (A first time bride's average age is 26; a first time groom's average age is 28)
-The average household income of a newly married couple is $55,000/annually.
-The average number of guests invited to a wedding is 175
-About one half of all brides will use a wedding consultant or coordinator
-An increasingly popular trend (growing by 30% recently) are destination weddings
Visit Chris Jager's website for more information and statistics. They are very interesting and spark a lot of ideas about what the modern bride and groom are interested in, what they tend to lean towards in terms of planning a wedding, and what their approximate budget is.
If any of you have any other statistical resources, ideas, questions, or comments, please feel free to post them!