For the life of me I can't figure out WHY paying advertisers especialy in the current economy don't use every available resource that they have. PEOPLE! Advertising is expensive! Use the extras to get the biggest bang for your buck. Not sure what extras there are ASK! Do a little comparison shopping. Do you offer free event listing? Bridal Leads? And for goodness sake, if you are lucky enough to win an award get the hi and lo resolution graphics and then USE it! Toot your horn!! It's as good as money in the bank. Ask the magazine or blog or web site that you advertise with if they allow you to promote yourself through an e-newsletter to people who may be interested in their servces. Broker a deal for a giveaway. It doesn't have to be big but that is low cost advertising if your business is seen by your targeted audience. In todays economy these are things every business should be taking advantage of and looking for. Our company for example, offers lots of free services to our advertisers. On our website, advertisers can post event listings at no charge as often as they like. Since we are a wedding website we allow our advertisers to post Real Wedding images (which brides devour!) and offer a link back to their website. Our advertisers also can write an advertorial and have it posted on our website, in our e-newsletter blast to brides and possibly have it blogged or twittered about. In our magazine every single issue has enormous editorial opportunities! I am always amazed by businesses that fail to take advantage of so many opportunities. If you look around it is the savvy business owner who looks for these opportunities and his or her business is the one that even under dire circumstances, such as our current economy, is able to ride the wave better than others.